Brightline
Created original campaign for the new partnership: Brigthline x JetBlue, wrote all headlines, worked cross-functionally with JetBlue and our teams, drove digital production of landing pages, email campaigns, social media campaigns, and print assets.
Created original content strategy and campaign for Mother’s Day, providing mentorship to junior creatives, crafting strategy and owning production from start to finish.
Created the style guide, content strategy, omni-channel campaign, and wrote all copy for digital, print, and post-launch assets. The campaign headline, “Eat. Sip. Indulge. Delight,” is currently on display on our LED screens in all stations, and on board all trains.
Created the style guide, content strategy, omni-channel campaign, and wrote all copy for digital, print, and post-launch assets. The campaign headline, “Eat. Sip. Indulge. Delight,” is currently on display on our LED screens in all stations, and on board all trains.
Provided creative copy direction on brand awareness campaign, assisting junior creatives with strategy, digital optimization, and creative copy mesaging, crafting overarching campaign idea and headlines.
Provided creative copy direction on brand awareness campaign, assisting junior creatives with strategy, digital optimization, and content strategy, crafting overarching campaign idea and headlines.
Worked with legal and compliance to write content strategy and original campaign for the new partnership: Brightline x Capital One. Created all copy for landing pages, email campaigns, digital LED screens, social posts, and drove strategy for digital optimization assets.
