American Express
The client wanted a rebrand for their Business Platinum Cards, showcasing a full suite of services that were available to customers. My team and I created 4 landing pages, email campaigns, social posts and a brand guidelines toolkit for the client to present to their marketing partners. I crafted all copy, including SEO optimized headlines, body copy, CTA’s and tile component copy.
Additional American Express campaigns:
Created a brand refresh for American Express Business Cards. The client wanted to target new prospects, using a more modern approach. I created headlines, sourced images, and crafted all landing page copy in line with our style guide I helped to revise.
American Express By Invitation Only: The client wanted a new landing page targeting customers who weren’t taking advantage of their exclusive benefits. I created a brand guide, all headlines and worked with art directors to create a digital experience for users to log in and find their next adventure.
AMEX wanted a new campaign that got people’s attention and communicated their breadth and depth of digital marketing services. I worked with an art director and UX designer to create an eye-catching suite of digital ads that drove to the landing page. I led the team on the page’s SEO optimization efforts, producing updates every three months and making site refreshes as needed.
Created all landing pages for American Express Business Cards, using approved legal copy and style guide, creating new headlines that ladder up to the overarching campaign message.
