Office Depot
The problem: TUL permanent markers were not widely known by the customer. We solved this by creating a series of digital banners that drove to the landing page, increasing conversions and brand awareness.
Created a suite of ads for Private Brand TUL Pens.
The problem: ELLE Decor was premiering their new furniture line with us, Office Depot, and needed stylish ads for their tv spots and catalogs.
The solve: I created a campaign that highlighted the brand and benefits of the furniture line, while providing photography direction, art direction and ownership as we pushed this through both legal teams.
I worked as the lead copywriter on all print catalogues, creating full page ads for Elle Decor that were cobranded with Office Depot.
I worked as the lead copywriter on all print catalogues, creating full page ads for Elle Decor that were cobranded with Office Depot.
PDF of campaign for Office Depot / Elle Decor
I created a series of ads for WORKPRO Private Brand Furniture for Office Depot. These were also featured nationally on the tv spots.
Created a campaign for the Japanese educational toys: JUKU. Cobranded with Office Depot.
As the lead creative copywriter for Office Depot Catalogue, I created all style guides and campaigns for monthly catalogues: On the cover: Small Business Month Camapaign:
Created a style guide, campaign and playbook for Executive Suite Coffee, cobranded with Office Depot.
Created annual campaigns for Dress For Success.
