Verizon
We were briefed on coming up with a creative exploratory campaign we could test out against a basic control option. I came up with different ideas that communicated the branded campaign message: Fios delivers equal upload and download speeds for a fast experience.
I worked as the lead copywriter on all Verizon Acquisition and Retention email campaigns. Each email was deployed at different stages of the consumer relationship. I wrote all headlines, body copy and CTA’s, and then married all headlines to their respective landing pages.
